This aromatic odyssey begins with Dr Harshad Sanghrajka, a true alchemist of aromas with a background in biochemistry & biophysics. Driven by his passion for scents, he tirelessly experimented with and blended classic fragrances, which soon found their way into the products of popular FMCG brands. His knack for creating scents that stirred emotions earned him the title of, “The Nose”.
Inspired by their father's remarkable work, Payal and Shilpi joined forces with him. Together, they embarked on a mission to bring these exquisite fragrances to the enchanting world of hotels. One by one, renowned establishments started incorporating their scents to elevate the ambience of their spaces, creating captivating and unforgettable experiences for their guests.
As word spread and the appreciation for their scents grew, it became evident that the demand extended far beyond the confines of the hotel industry and Payal and Shilpi ventured into the retail sector. This journey evolved into an art form they proudly call Aroma Artistry. An art form they have successfully applied to a diverse range of home fragrances, wellness products, and innovative applications.
Today, Spa Theory occupies that rarefied space in the homecare segment where fragrance and innovation find a happy, lingering balance.
KNOW OUR AROMA ARTISTS
